Air China Limited is abbreviated as “Air China” and its predecessor, the old Air China, was founded in 1988. According to "Civil Aviation System Reform Program" approved and passed by the State Department, on October 10, 2002, the old Air China combined China National Aviation Company and China Southwest Airlines and founded China Aviation Group Company. Based on the joint air transport resources of the three parties, the new Air China Company was founded.
The enterprise logo of Air China is an artistic Phoenix pattern, it also is the artistic transfiguration of the word “VIP”. The color is the traditional Chinese red which implies auspiciousness, completion, peace and happiness, and expresses Air China’s sincere passion to serve the society and endless pursue of the safety enterprise. The Chinese version of “Air China Limited” written by Mr. Deng Xiaoping and its English translation “AIR CHINA”.
Air China is the only airline company which carries the national flag. It became a member of Star Alliance in December 2007 and it is also the airline partner of the 2008 Beijing Olympic Games. It has the first rank of brand value among domestic airline companies (the world brand laboratory evaluated it RMB 23.523 billion in 2007) and it leads domestic counterparts in passenger and freight air transport and related services.
Originally Posted: China Business Daily
Author: Angulo Fu