On December 1, 1998, Sina.com.cn set up. Sina Corporation (NASDAQ: Sina) is a leading online media company and value-added information service provider in China and the global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, the Company provides services through five major business lines including Sina.com (online news and content), Sina Mobile (MVAS), Sina Community (Web 2.0-based services and games), Sina.net (search and enterprise services) and Sina E-Commerce (online shopping). Together these business lines provide an array of services including region-focused online portals, MVAS, search and directory, interest-based and community-building channels, free and premium email, blog services, audio and video streaming, game community services, classified listings, fee-based services, e-commerce and enterprise e-solutions. The Company generates the majority of its revenues from online advertising and MVAS offerings, and, to a lesser extent, from search and other fee-based services.With more than 280 million registered users worldwide and over 900 million daily page views, Sina is the most recognized Internet brand name in China and among Chinese communities globally.
In various surveys and polls, Sina has been recognized as the most valuable brand and the most popular website in China. Sina was awarded "The Most Respected Enterprise" for five consecutive years from 2003 and 2007 by the Economic Observer and the Management Case Study Center of Peking University. In the "Internet Guide 2007 China Internet Survey" conducted by Internet Society of China, Sina was ranked number 1 in user reach in the fields of portal, blog, automobile, sports, news and finance. In 2007, Sina was awarded "Top Ten Innovative Media" and "Internet Company of the Year" by Peking University and MII, respectively.
Originally Posted: China Business Daily
Author: Angulo Fu
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